Niigata Prefecture: A New Japan Foodie Destination!

Niigata Prefecture: A New Japan Foodie Destination!

Niigata Prefecture is one of those hidden gems in Japan that foreign tourists have yet to discover — especially as a foodie destination! After all, this area is well-known amongst the Japanese as one of the country’s best culinary hotspots given its fresh and bountiful grains, greens, and seafood.

In fact, due to its great climate conditions and prime location, the Niigata Prefecture which is nestled between the sea and the mountains is also commonly referred to as the land of rice and sake (Japanese rice wine). I’ve been in touch with several locals in my travels whilst I was in Japan and if I ever mentioned any of these 2 words, they would mention Niigata at one point or another in our discussions.

Anyhow, I have travelled to Niigata myself just last year and I can assure you that the taste of rice and sake in these parts are superbly rich and flavorful! Not only that, but the range of dishes that they have can leave any kind of traveler wanting for more (because it surely made me feel that way!).

That being said, I highly suggest that you include Niigata Prefecture on your Japan travel itinerary so that you can see for yourself why this is a gourmet utopia for food-lovers. To give you an idea of some of the top Niigata food or selections, then do continue reading below!

NOTE: Of course, Niigata is full of unique activities and attractions to see too! If you wanna know a typical itinerary, come read this article: 4-Day Itinerary in Niigata

Sample Japan Itineraries
Niigata Tours


Top Food + Drinks to Have at Niigata Prefecture


#1 Koshihikari Rice

Niigata Prefecture is one of Japan’s major premium rice producers and one important variety that they produce after years of repeated plant breeding is called as Koshihikari. When cooked, it is arguably the most delicious fluffy and gleaming Japanese rice there is! The secret lies in the large shift in temperature between sowing harvest as well as in the nutrient-rich water that it is grown up in.

◘◘ Where best to eat it? Poshu-kan Uonuma Kamakura found in 1-96-47 Hanazono, Chuo-ku, Niigata City. (For a complete list of recommended restaurants in Niigata Prefecture by cuisine and variety, see here).


#2 Wappameshi

This is a dish unique to Niigata Prefecture. Wappa is a special cylindrical container that is fashioned of thin cedar trips; whereas meshi means rice in Japanese. As a whole, wappameshi is a food that combines ingredients from both the mountain and the sea — the rice is first cooked in thin stock and then topped + steamed with local seasonal ingredients such as chicken, oysters, salmon, and salmon roe.

◘◘ Where best to eat it? Inakaya found in 951-8063 9-1457, Furumachi-dori, Chuo-ku, Niigata-shi. (For a complete list of recommended restaurants in Niigata by cuisine & variety, see here).

Niigata Sake

#3 Sake

As a rice-producing region, aside from excellent rice, Niigata Prefecture naturally has outstanding sake (rice wine) too. There are 4 factors that contribute to its distinctive quality: the area’s excellent water,  excellent rice, breweries’ years of expertise, and conducive climate. As the ‘land of snow’, it generates cool underground springs that enhances the soil and waters. Popular labels to watch out for are: Kubota (久保田), Koshinokanbai (越乃寒梅) and Hakkaisan (八海山).

◘◘ Where best to drink it? Kitayama (is both a restaurant and a brewery) found in Kitayama Bldng. 1F, 9-1384-3 Higashiborimae-dori, Chuo-ku, Niigata City.

Niigata Sushi Zanmai Kiwami

#4 Niigata Sushi Zanmai Kiwami

Niigata gets its bountiful supply of fresh fish from the Japan Sea — combine this with their high-quality rice and you have amazing sushi dishes! Surely, a lot of sushi shops in the area are always ready to serve the best of the season and many of them serve a special 10-piece kiwami (“the best”) platter that comprises the sushi master’s finest season catches such as uni (sea urchin roe), chu toro (medium-fat tuna), etc.
◘◘ Where best to eat it? Marui found in 8-1411 Higashibori-dori, Chuo-ku, Niigata City. There are 25 restaurants in Niigata City who serve this and a handful in some other areas in the prefecture, for a list, see this sushi site.


#5 Nodoguro

Melting snow in Niigata Prefecture also helps grow high-quality plankton in its 2 great rivers: Shinano and Agano. So of course, these are consumed by local fish — in particular, small fish and white-fleshed fish. Therefore, many fish varieties are highly-prized in Niigata Prefecture for their excellent taste. One would be the fatty yet tender nodoguro which literally translates to “black throat”. This is typically enjoyed salt grilled, raw (as sushi or sashimi), or char-grilled.

◘◘ Where best to eat it? Kaisenya Negibozu found in 1-10-1 Sasaguchi Chuo-Ku, Niigata. (List of top restaurants in Niigata Prefecture by cuisine and variety, see here).

Nanban Ebi

#6 Nanban Ebi

This shrimp is actually called amaebi, but in Niigata it has a nickname nanban ebi (“ebi” is shrimp in English) because of its color and shape that resembles red peppers.

Caught in the surrounding sea (as well as in Sado Island) at a depth of 300-500 meters, they are sweet in flavor with a unique mellow texture that will melt in your mouth — perfect for sushi and sashimi! 

◘◘ Where best to eat it? Echigo Banya Sakaba JR Niigata Ekimae found in 1-2-4 Benten, Chuo-ku, Niigata City. (For a complete list of recommended restaurants in Niigata Prefecture by cuisine and variety, see here).

Murakami Beef

#7 Murakami Beef

Other than Kobe, Matsuzaka and Hida beef, there’s another type that you must try: Murakami! Basically, this refers to beef of grade A-4 or B-4 or higher (A-5 is the highest grade for beef) and prepared from black-haired Niigata Wagyu Beef in Murakami City. Once cooked, it is highly praised for its vivid red meat that has a soft juicy texture due to its beautiful marbling.

◘◘ Where best to eat it? Ryutoan Furumachi-ten found in 6-953-1 Furumachi-dori, Chuo-ku, Niigata City. (For a complete list of recommended restaurants in Niigata Prefecture by cuisine and variety, see here).

Katsu Donburi

#8 (Tare) Katsu Donburi (Katsudon)

Donburi (a large bowl of rice) is often topped with eggs and meat but in Niigata, they replace the egg with a locally concocted sweet yet salty tare (soy-based sauce) that includes mirin (rice wine) and sugar — as for the meat, the katsu is a fried batter-coated pork cutlet. Now this might sound plain or even a bore to you, but I guarantee you… once you take a bite of this, you’ll find it hard to put your chopsticks down!

◘◘ Where best to eat it? Katsudon Matsuriya found in Minamisasaguchi 1-1-1, Himorogi Building 2F (2nd floor of Don Quijote). (For a complete list of recommended restaurants in Niigata Prefecture by cuisine and variety, see here).


#9 Noppe

This is Niigata’s traditional stew and it is indespensable during festivals, New Years, family functions, and any other major events. Flavored in a light or thin soy-flavored stock and served either warm or cold, it contains many ingredients from the mountain and the sea such as: taro, konjac, carrot, ginkgo nuts, lotus root, salted salmon roe, and shiitake mushrooms. It is very common amongst the locals and given this prominence, you can find this in establishments of all sorts.

◘◘ Where best to eat it? Inakaya found in 951-8063 9-1457, Furumachi-dori, Chuo-ku, Niigata-shi. (List of top restaurants in Niigata Prefecture by cuisine, see here).

Niigata Prefecture: A New Japan Foodie Destination!

#10 Hegi Soba

This soba (noodles) dish is also unique to Niigata. They are made of mixed buckwheat and funori seaweed that are coiled into bite-sized ovals and lined up in a wooden box called as hegi.

This was invented in Uonuma and its unique ingredient of seaweed helps make the soba smoother and chewier compared to typical noodles in Japan.

◘◘ Where best to eat it? Kojimaya CoCoLo Niigata found near CoCoLo in Niigata Station. (For a complete list of recommended restaurants in Niigata Prefecture by cuisine and variety, see here).


#11 Niigata Shoyu Ramen

One must not leave Japan without tasting ramen. There are tons of ramen types out there but Niigata has its shoyu-style ramen in which its clear soup fish stock is stewed for over 6 hours and then later on mixed with vegetables, chicken, and some other ingredients together with 2 different kinds of sardines (which is in line with Niigata’s coastal nature). Other kinds to try are: ginger shoyu ramen, miso ramen, thick noodle fatty soup ramen, and curry ramen!

◘◘ Where best to eat it? Sankichi-ya found in 1-6-10 Yoneyama Chuo-ku Niigata City. (Complete list of top restaurants in Niigata Prefecture by cuisine, see here).


#12 Mikazuki “Italian”

This dish originated from the 1960s at a coffee shop called Mizakuzi. It resembles a spaghetti but in “Niigata-style”, it’s closer to yakisoba noodles. This is typically fried in sauce together with cabbage and bean sprouts, and then topped with tomato sauce and grated cheese.

Currently, there are over 19 restaurants in Niigata City that offers this dish.

◘◘ Where best to eat it? Mikazuki Bandai found in 1-6-1 Bandai, Chuo-ku | 2F Bus Center Bldg., Niigata City. (For a complete list of recommended restaurants in Niigata Prefecture by cuisine and variety, see here).


#13 Echigohime Strawberries

Echigohime (Pricess Echigo) is a strawberry hybrid developed in Niigata that’s famous for its shiny skin and luscious sweet flavor (they’re also often large at an average size of 20 grams and are in season from late January to June).

Other fruits to try would be Le Lectier Pears (grown in Shirone district in season in October) and Japanese Nashi (these are also pears grown in Shirone but are available mid-August to late November).

◘◘ Where best to eat it? If in season, you’ll find them in markets and supermarkets alike.


#14 Niigata Edamame (Soybeans)

This prefecture is also known as one of Japan’s main growers of edamame. There are over 40 varieties and these are in season from mid June to early October. The most well-known brand would be Kurosaki Chamame because of its crunch, sweetness and fragrance. It is said that these are best eaten together with beer so when in season, you can find these in all izakaya (Japanese pubs) with the residents easily downing a whole bowl in seconds!

◘◘ Where best to eat it? In any izakaya when in season. (For a complete list of recommended izakayas in Niigata Prefecture by cuisine and variety, see here).


#15 Sasadango

This is traditionally prepared in May for the annual Boy’s Day celebration and also at rice-planting time; but today, it’s often given as a gift. Sasa means bamboo leaves and dango means dumpling. This unique style of dango is made of red bean paste surrounded by mugwort-flavored sticky rice. It will be wrapped in a bamboo leaf and then steamed.

◘◘ Where best to eat it? These are avaible in almost all gift shops; but if you want to try your hands at making them, go to Tanakaya Minato Kobo found in -2-3, Yanagishimacho, Chuo-ku, Niigata City.


#16 Poppo-Yaki

A long chewy pancake-like treat that usually makes its appearance during Niigata holidays. They are made from simple batter but with the addition of brown sugar and are best eaten when newly made. It is said that the “poppo” part of its name was derived from the “po po po” sounds made by placing a small whistle above the baking equipment — the rising steam would create this tune and hopefully attract buyers.

◘◘ Where best to eat it? Look for street stalls during festivals in Niigata Prefecture. You can also purchase them at the Bandai Bus Center in Niigata city, and at numerous poppo-yaki specialty stores spread out across the region.


Sado is a part of the Niigata Prefecture and it is an island that lies just about 50 kilometers off the coast of Niigata City (that is easily reached by jet boat in just about an hour). Make sure that you include this as a part of your itinerary when in this area because the number of gourmet selections that they have here are NOT to be missed!


#17 Benizuwaigani (Red Snow Crab)

Crabs are an iconic ingredient from the Sea of Japan in winter and these red snow crabs are famous for their firm and sweet flesh! Other than this kind, you should also try kegani or horsehair crabs and regular snow crabs.

Make sure that you eat it as soon as it’s cooked or boiled to best enjoy its flavor.

◘◘ Where best to eat it? Hotel Azuma found in 548-1 Aikawa-oura, Sado-shi.


#18 Kamburi (Yellow Tail)

Buri (yellowtail) is Sado’s finest fish and when caught in winter (then called kamburi) they have a fattier flesh and more highly-prized. They start to wander near Hokkaido in summer and then start to wander down south for spawning when the temperature goes down and as they arrive in Sado’s waters, they are caught around Ryotsu bay.

The biggest yellowtail (over 10kg) are often picked by connoisseur fishermen and shipped out as “Sado Ichibanburi (first yellowtail).

◘◘ Where best to eat it? Kaisenya Negibozu found in 1-10-1 Sasaguchi Chuo-Ku, Niigata 950-0911, Niigata Prefecture.


#19 Ika (Squid)

There are HUGE amounts of squid caught year-round in Sado Island such as the Pacific flying squid, golden cuttlefish and spear squid. During the summer, you will surely see fishing lights out at sea as a number of fishermen lure the squids to their boats. Ika is best enjoyed either as sashimi (in ika somen — a long thin strand-style cut) or as a dried delicacy because of the concentrated flavor that it can bring.

◘◘ Where best to eat it? Meotoiwa Drive-In found in 1267-5 Takose, Sado. You can even do a squid preparation experience here together with their “Dried Squid Master”.


#20 Igoneri (Seaweed Jelly)

In line with the bountiful “goods” from the sea that Sado has, you should also try igoneri. It is made by boiling down the ego variety of seaweed and then thickening its liquid until it’s of jelly consistency. It will then be cut into strips like soba and then served with soy sauce, spring onions and wassabi.

◘◘ Where best to eat it? Matsuhama found in 1940-32 Ogimachi, Sado.


#21 Sado Tennen Burikatsudon

This donburi is totally themed on Sado-produced ingredients: Sado’s own koshihikari rice topped with fried yellowtail fish and flavored in an original sauce made from soy-based ago dashi broth.

You’ll know if a restaurant serves this local dish because they will put up a flag to easily advertise it.

◘◘ Where best to eat it? Ajisai found in 673 Nagaki, Sado.


#22 Okesagaki (Okesa Persimmons)

There are a wide variety of fruits frown in Sado, but the one that you must absolutely try is their shibugaki (persimmons). They have two varieties: “hiratanenashi” and “tonewase” which are shipped under the brand name Okesagaki. Basically, these are large flat types of persimmons that have no seeds (no pit) and its soft and creamy texture are a dream! In fact, up until now, I can still imagine the taste it had and it was so divine! For shopping, you can find these fresh, as sawashigaki (astringent-removed), as hoshigaki (dried), as liquor or wine, and even as a sorbet!

◘◘ Where best to eat it? Available in all restaurants, shops and markets.

Sawane Dango

#23 Sawane Dango

If there’s sasadango, there’s also this sawane dango that is unique to the island of Sado. They are bite-sized dumplings that are made by steaming uruchi-mai (ordinary rice) until it’s in a soft texture; afterwards it is filled with red bean paste filling.

These have been a beloved delight since the Edo Period when the gold mines in the islands have flourished (17 to 19 centuries).

◘◘ Where best to eat it? It’s found in most gift shops and stalls.

RICE: Sado’s own koshihikari rice is branded as “Toki to Kurasu Sato” (Living in Harmony with Toki — toki is a protected bird species in the islands) and it passes a strict examination as it strives to meet a criteria wherein chemical are reduced by 50%.

SAKE: There are 5 best sake varieties to try here and they are:

  1. Mantosuru: Obata Shuzo in Mano
  2. Hokusetsu: Hokusetsu Shuzo in Akadomari
  3. Shinryo: Hemmi Shuzo in Nagaishi
  4. Tenryohai: Tenryohai Shuzo in Kamo-Utashiro
  5. Kintsuru: Kato Shuzo in Sawane SUmiya-machi




Nagano Snow Monkey ParkNagano Snow Monkey Park
+ Zenko-ji Temple Tour with Sake Tasting

Sado Gold Leaf Painting Sado Gold Leaf Painting
ring out your creative side with real gold!

Nagano Guenpin (Puffer Fish) SpecialtyNagano Guenpin (Puffer Fish) Specialty
Give this thrilling Japanese dish a try!



Niigata Prefecture

Blessed with fresh ingredients from both the mountains and the sea, it’s clear to see how Niigata can offer the best Japan cuisine that there can be.

I’ve personally had a taste of their local dishes and drinks and I can guarantee you… they’re a feast for the senses! With all that said and done, how about giving it a try? You will definitely be satisfied with this foodie discovery! Besides, traveling to Niigata is just a 2-hour train ride away from Tokyo. Now it sounds like a plan, right?

Photos are from Niigata City and Visit Sado.

How about you?

  • What do you think of Niigata Prefecture’s food and drinks?
  • Would you like to try them? Which dish are you most interested in?
  • Or have you tried Niigata dishes before? How was it?

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  1. I’m not in the traveling phase of my life yet, maybe one day, however, I have to say the places you talk about always amazes me. The strawberries look so fresh and flavorful. Everything else just looks so yummy as well. I am curious about the rice and sushi. If I ever have the pleasure to travel, I hope to make it to Japan. I would love to visit and try a few places, now having to add Niigata to my list.

    1. Aw, thanks Amanda! I hope these can be references for you in the future if you ever do decide to go to Japan. :D

  2. Thank you for the educate of food in this post. I love Asian food and I desire to go to Japan really soon. I am a huge ramen fan now so its my goal to keep learning of the different ramen types out there.

  3. O my gosh, this looks so amazing. Of course, I am a huge sushi fan myself so a good trip for sushi and sake is one of my favorite meals to get anywhere. Add the snow crab and the edamame beans and my mouth just goes into instant salivation mode. I really could use something like this right now. If I make it out to Japan this will have to be among my stops while I am there. Always love a good food destination.

    1. So for sure, you’ll taste the best testing sushi, rice and sake you’ll ever taste in Niigata ;)

      Let me know when you get here!

  4. I really need to get back to Japan at some point in my life. My husband really would love to visit the country and I cannot wait to have really good seafood once more. Niigata seems like the perfect place to visit!

    1. I dearly hope you do!

  5. Niigata Prefecture appears to be a wonderful place to visit. My oldest daughter has Japan on her bucket list to travel too soon, I need to make sure to share the Top Food + Drinks to Have at Niigata Prefecture. I would try just about every dish you have listed, especially #8 (Tare) Katsu Donburi (Katsudon)

    1. Thanks Lisa! Hope this helps her <3

  6. This post is so informative. I have seen so many foodie pictures of Japanese foods and wondered what they were. All of these look like items my husband and I would love to try one day.

    1. Then I hope you could visit this prefecture in the future, Censie!

  7. I love hearing about lesser known tourist destinations! I actually live in one… tourists to Denmark generally visit Copenhagen, but Aarhus, Denmark’s second largest city can certainly hold its own. We’re the 2017 European Capital of Culture and have an awesome foodie scene with everything from markets to ethnic, vegan, and Michelin star restaurants. I love living here, but try to stay in when the cruise ships are in port, so I’m kind of hoping my little city doesn’t become too well-known amongst the tourists!

    1. Oh wow, thanks for that info. Indeed I have been to Denmark but never had the chance yet to explore outside Copenhagen. I will definitely keep it in mind!

  8. oh…..just 2 hours from tokyo by train!!!!!!

    1. Yep! It is :D Lots of foreigners don’t know this destination yet but lots of Japanese locals do!

  9. Not much of a drinker Aileen but I’d have to try the sake. Looks inspired. As does every dish or drink on your rocking list.

    1. Oh, it’s a must — for sure!

  10. mouthwatering dishes.. i loved this post..

    1. Thanks! I’m happy to hear that :D


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