94th European Motor Show Brussels 2016: Go Car Crazy + Win a BMW i3 with AXA Belgium

by Cars & Other Rides, Belgium18 comments

Do you love cars? If your answer is a resounding YES, then you shouldn’t miss the 94th European Motor Show (Auto Salon) in Brussels this January 14 to 24 at the grand Brussels Expo.

Rest assured though, you don’t have to be a hardcore enthusiast in order to appreciate this show because I’m not one myself — and yet, I had an amazing time looking at all the new car models, luxury cars, and technological advancements that are happening in the automotive industry!

European Motor Show

The European Motor Show Brussels (or BSM) is an annual event that is organized by the Fédération Belge de l’Automobile et du Cycle (FEBIAC) and the Organisation Internationale des Constructeurs d’Automobiles — and it is the biggest car show event in Belgium. (For more information and ticket prices, go to their website here.)

I especially loved Hall 1 where all the hottest luxury cars, sports cars, and limousines were located! It was like a grand place where you can daydream about owning these cars as you lounge and eat out in the stylish “La Terrasse du Salon“.

European Motor Show: Aston Martin
European Motor Show: Maserati

But aside from the vast variety of NEW cars, product launches, and innovations that you could witness in this auto show, you could also enjoy the following unique experiences and opportunities:

Tech Tack
Circus Trial Tour
BMW i3

TECH TRACK: Located in Hall 12, you can see here the several technological advancements made by the technical partners and manufacturers of the motor show. There is an interesting virtual reality driving experience provided by BIVV-IBSR and then, of course, the Tech Track! Specially constructed for SUVs and 4x4s, the whole area is constructed like some sort of urban zone that will test the limits and versatility of the various cars present for the motor show.

As a spectator, you can also opt to join one of the professional drivers as they maneuver through the course!

CIRCUS TRIAL TOUR: Found in Hall 3, the level of fun and thrill quadruples here! You can watch here mind-blowing shows as several motorists will go through breathtaking obstacles. (Think: Moto Trial Freestyle and BMX!)

This show happens every day during the motor show: 11:30AM, 14:30PM, and 17:00PM.
WIN A BMW i3: Unveiled as a zero-emission electric car, this car has been awarded a LOT of awards such as the 2014 World Green Car of the Year and many others. As an attendee of this Brussels motor show, you can have the exclusive chance of winning and owning the BMW i3 by simply heading to AXA Belgium’s spot that’s located at the Astrid Hall (at the main entrance near Parking Lot C).

What is AXA Belgium about?

AXA Belgium is known for providing the best financial and insurance services. Though they don’t manufacture cars, they still deal with it in a sense — hence their participation in this year’s motor show. Besides, as a company, they aim to promote protection, security, and responsible driving most especially through their omnium insurance that provides the ultimate protection for your vehicle!

To better present this aim better, they have designed an AXA Challenge wherein you can play a fun ‘racing game’ at the AXA stand in the Brussels Motor Show and get the chance to win something awesome: the BMW i3!

How to win the AXA Challenge and get that BMW i3?

AXA Belgium
Reflex Drive

As I mentioned, the AXA Challenge involves a racing game called ‘Reflex Driver’ and as the name goes, it depends a LOT on your reflexes as you try to stay ‘safe’ while driving. Rest assured, it’s quite simple: you just need to push the right buttons when you see pigeons, when it rains, when it fogs, when there are obstacles, and when there is too much sun. But then, of course, it gets difficult to score and stay alive in the game as you advance since the game speed will speed up gradually.

Nevertheless, if you become one of the top 3 best players all throughout, you can get the chance to participate in the Grand Finale and win the BMW i3!

I have tried the game myself and it was pretty neat. I didn’t manage to get to the top 10 during the press event though, but guess what? You can try and practice the game in advance by going to the following links: French or Dutch.

Good luck!.

Motor Show
Car Models

The Brussels Auto Show (BSM) this year is an amazing presentation of today’s innovative car and motor providers, and for sure, they have a lot of entertainment up on their sleeves.

I was invited to a special VIP press event last January 12 but the official opening date is this January 14 and ends on the 24th. For ticket prices, you can see more info here; but basically, one stub for an adult is around 15 EUR.

DISCLAIMER: This post was made in collaboration with AXA Belgium. Nevertheless, all opinions are only my own.

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  1. Lady Soda

    Amazing photos! Gave justice to these cars on display. Truly technology have fast evolved and it’s quite evident on these cars. I am not well versed with cars but I absolutely love cars and I enjoy in awe by just looking at the designs. I’m sure a lot of the displays will take my breathe away!

    • Aileen

      I’m not well-versed with cars either but the show provided enough info of any technological advancements or prototypes even :D

  2. Tiffany

    OMGoodness this looks absolutely fascinating! I love looking at car innovations and designs…my husband would be in heaven at a show like this.

    • Aileen

      Haha my boyfriend was for sure very happy when he was with me in this show! I was happy myself too; it’s quite an interesting show!

  3. Cara

    I have been to about three car shows (because my husband is a car aficionado!). I love going because I really get impressed with the slew of futuristic cars and what’s in the pipeline for major car makers. Thanks for sharing your experience. It must have been so exciting!

    • Aileen

      Oh then he would absolutely love this show :) And yes, it was indeed a great experience!

  4. Dee

    I see the future style of cars has arrived! What a cool show, I am not a big car person but I love how each car kind of had this this sexy yet, other-worldly appeal. The racing game is something I would have loved to do, and just the overall experience would have been nice.

    • Aileen

      Electric cars are certainly a BIG thing and I like it of course since it will help the environment a lot. Oh, I hope you could attend the expo! You could win an electric car yourself ;)

  5. Tammilee Tips

    I love looking at the new models of cars!! It is amazing what they are doing with technology in cars now and even putting wifi in the cars!!! Looks like a lot of new fun things going on in new cars this year.

    • Aileen

      True that, and most of them look so good!


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